Development Start
January 2011
Launch Date
July 2011
Role
Associate Product Manager
General Description:
In Gnome Town, players rebuild Gnome Town and save the Enchanted Forest while defeating an Evil Gnome. Players free forest creatures who help rebuild the town, creating a progression loop tied to narrative advancement.
Gnome Town was Disney’s first Facebook game released under the Disney brand and exceeded performance expectations, reaching a peak of 500,000 daily active users and sustaining live operations for two years. I worked on Gnome Town from May 2011 through January 2012 as Associate Product Manager.
My Responsibilities:
My responsibilities included:
- Developed and implemented two-thirds of the game content including quest design and dialogue
- Helped establish the content creation pipeline under guidance
- Coordinated game localization into German and French
- Managed the outsourced QA team throughout development and live operations
